RADIO PROMOTION IN NIGERIA

Radio Promotion is an efficient tool to influence the public opinion and awareness towards your art, because it reaches a wider audience than any other medium, and is accessible to all.

If your music is not played on commercial radio, there’s a limit to your reach and your fan base will be quite limited.

That said, one major mistake emerging artistes make is trying to cover all grounds at once on a limited budget. Except you have a big budget or a Major record label behind you, getting your music on all Nigerian Stations and getting everyday airplay is almost impossible and not even advisable.

So what do you do? You plan!

Every day I get messages from artistes asking for radio promotion and when I ask them what their plan and budget is, they don't have.

The bitter truth is that in this industry, Money answereth all things! You need to get it out of your head that simply walking into a radio station as an unknown act, dropping your CD with the librarian or an On Air Personality, will get your songs played. Don’t be surprised if your CD ends up being covered up by dust on the shelves or worse, ends up in the trash!

Before approaching any radio station for airplay, do your homework. You need to find out the music format of the radio station and know if your genre and style blends with it or not.

Next is making a list of all the radio stations that play your kind of music. Then spend time to actually listen to the shows/programs and select the one with good listener-ship and fan base. Make a note of who the Presenters of those shows are, listen up for their contacts on the social networks, and also join the fan page. What you are doing is creating a familiar ground for future reference and easy contact.

One important step you should never skip is talking to other new independent artistes enjoying good airplay. Find out what their budget was. At this point, you are armed with the basic information you need.

So the next step is to sit down and draw up a financial plan for this. How much are you willing or can afford to invest in each station?

You also need to be consistent with radio promotion, that’s why you need to draw up a time table according to your budget.

The cost of a radio promotion in Nigeria varies, and this is so because it's a service offered by various radio stations.

Usually, radio stations in Nigeria do not accept payment to play your song. But one way to guarantee your music to be played on a radio station is going through music promotional companies or individual promoters. You would be charged based on the level of the radio station, the bigger the radio station, the higher the cost for radio promotion.

Please note, that the money you are paying to promotional companies or individual promoters are used to settle the Radio OAP's so they can have the urge to play your song and also cost of service rendered is included.

However, there are still radio stations that would charge you a fee for promoting directly on their stations.

IMPORTANT RULE BEFORE SECURING ANY AIRPLAY

If you have NOT made your music available online, then FORGET about investing the time and money trying to get airplay. What’s the point? If a station plays your song and people like your music – but can’t find it Online or in their favourite Music sites – then they can’t have access to your music. So get your online promotion in place first!

Getting airplay on the top radio stations is not hard as it seems, all you need to do is just to take the right steps and let experienced personnel work with you and assist in getting your song on top radio stations in the country. These professionals have good relationship with many OAPs that will handle your radio promotion project for your Music.

♪ BASIC: Starting From N10,000 (1 Station) - N50,000 (5 Stations) For 1 month of Airplay Max.

♪ PREMIUM: Starting From N70,000 - N250,000

You can also handle your Radio Promotion using the steps above, Starting from N10,000 Only.

Contact Us Now For The Best Radio Promotion Services!

wa.me/2347062581574

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